Italy Formally Submits Detailed Opinion to EU Obstructing Ireland's Disposable Vape Ban

Apr.10
Italy's Ministry of Enterprises and Made in Italy has submitted a detailed opinion against Ireland's proposed "Public Health (Single Use Vapes) Bill 2025." Italy argued that the comprehensive ban on disposable vapes lacks scientific evidence, violates the EU principle of the free movement of goods, and conflicts with the existing Tobacco Products Directive.

Key Takeaways

  •  According to a European Commission document, the standstill period for Ireland's bill banning disposable vapes has been formally extended to June 19, 2026.
  • Italy's Ministry of Enterprises and Made in Italy submitted a detailed opinion to the EU on March 19, 2026, opposing Ireland's "Public Health (Single Use Vapes) Bill 2025."
  • The Irish bill intends to prohibit the retail sale of disposable vaping devices nationwide, regardless of whether they contain nicotine.
  • Italy pointed out that Ireland's total ban constitutes a quantitative restriction, violating the Treaty on the Functioning of the European Union (TFEU) principle of free movement of goods.

 

2Firsts, April 10, 2026 

 

According to the European Commission, the EU's Technical Regulations Information System published a detailed opinion from Italy regarding Ireland's "Public Health (Single Use Vapes) Bill 2025." The bill originally planned to completely ban the retail sale of disposable vapes in Ireland.

 

Ban standstill period extended to June 2026

 

Under EU Directive 2015/1535, due to the submission of this detailed opinion by Italy, the standstill period for the Irish bill has been formally extended to June 19, 2026. During this period, Ireland may not adopt or implement the legislation.

 

Ireland notified the EU of the draft on December 18, 2025. The draft plans to completely ban the retail sale of any non-reusable vaping device, regardless of whether it contains nicotine. 

 

Italy's Ministry of Enterprises and Made in Italy submitted the formal objection to the European Commission on March 19, 2026.

 

Italy alleges ban violates EU principle of free movement of goods

 

In its detailed opinion, Italy explicitly stated that the Irish bill lacks scientific evidence and exceeds the existing EU regulatory framework. 

 

The ban constitutes a quantitative restriction under Article 34 of the Treaty on the Functioning of the European Union (TFEU), preventing products legally manufactured and sold in other EU member states from entering the Irish market, thereby violating the core principle of the free movement of goods.

 

At the same time, Italy argued that the measure is incompatible with Article 24 of the EU Tobacco Products Directive (2014/40/EU - TPD). 

 

The provision stipulates that member states can only ban specific categories of products under exceptional circumstances justified by the need to protect public health. Italy pointed out that Ireland failed to provide appropriate documentation proving the existence of such exceptional circumstances.

 

Lack of proportionality and alternative considerations

 

In its analysis of proportionality, Italy emphasised that Ireland's comprehensive ban failed to adequately assess less restrictive alternatives before restricting trade. 

 

For example, Ireland could have adopted stricter age control measures, targeted information campaigns, or differentiated taxation tools, rather than directly implementing a sales ban.

 

Furthermore, the ban was cited as undermining the "freedom of establishment" (Article 49 of TFEU) of legitimate EU operators already present or intending to operate in Ireland, raising risks of unequal treatment in market access and the fragmentation of EU regulations.

 

Image Source: European Commission

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

EU Trade Department Faces Scrutiny Over Contacts With Tobacco Industry
EU Trade Department Faces Scrutiny Over Contacts With Tobacco Industry
European Ombudswoman Teresa Anjinho has opened an inquiry into how the European Commission’s Directorate-General for Trade handles interactions with the tobacco industry. The case follows a complaint from a civil society organisation that alleges regular, unnecessary and non-transparent contacts between DG TRADE and tobacco industry representatives, raising questions over compliance with the EU’s obligations under the WHO Framework Convention on Tobacco Control. The inquiry remains ongoing, and the Ombudswoman has not reached any finding of maladministration.
Aug.24
UK HMRC Issues One-Month Countdown Warning, Urges Vape Businesses to Prepare for New Tax Rules
UK HMRC Issues One-Month Countdown Warning, Urges Vape Businesses to Prepare for New Tax Rules
The UK’s Vaping Products Duty and Vaping Duty Stamps Scheme will take effect on October 1, 2026. All vaping liquids manufactured in or imported into the UK will face a flat excise duty of £2.20 per 10ml, whether or not they contain nicotine. Newly manufactured or imported products released onto the UK market from October 1 will require a valid duty stamp, while eligible existing unstamped inventory can continue to be sold through March 31, 2027. From April 1, 2027, all vaping products outside duty suspension must carry a valid stamp.
Sep.03
Japan’s Heated Tobacco Tax Reform Drives Price Increase as JT Raises All Ploom Sticks by ¥40
Japan’s Heated Tobacco Tax Reform Drives Price Increase as JT Raises All Ploom Sticks by ¥40
Japan Tobacco Inc. (JT) has applied to Japan’s finance minister for approval to revise retail prices of its Ploom heated tobacco sticks following planned changes to the heated tobacco tax system from October 1, 2026. If approved, all 31 Ploom stick products will increase by ¥40. After the adjustment, EVO products will cost ¥620 per 20-stick pack, MEVIUS products ¥590 and CAMEL products ¥570. JT said the price revision is intended to respond to tax changes while maintaining product quality and brand value. The tax reform is expected to narrow the tax gap between combustible cigarettes and heated tobacco products, potentially reshaping pricing strategies in Japan’s heated tobacco market.
Jul.22
Tobacco Companies Are Redesigning Nicotine Products. BAT Wins Three Red Dot Awards
Tobacco Companies Are Redesigning Nicotine Products. BAT Wins Three Red Dot Awards
According to BAT and the Red Dot Design Award website, BAT’s glo Hilo Plus, Vuse Pro One Box and Vuse Ultra x McLaren F1 Team Limited Edition received Red Dot recognition in the Product Design 2026 competition.BAT said the awards reflect not only the design quality of the individual products but also the development of design as a core internal capability across industrial design, user experience and sustainability. Red Dot’s product pages describe glo Hilo Plus as a two-part tobacco heater with a pen and charging case, plus a touch-sensitive AMOLED display. Vuse Pro One Box is described as a rechargeable e-cigarette with replaceable pods, USB-C charging and a switchable VapourBoost mode. Vuse Ultra x McLaren F1 Team Limited Edition brings motorsport-inspired design elements into a compact e-cigarette device and includes exchangeable batteries.
Jul.17
Switzerland Tightens Vape Checks as Only 3 of 32 Tested Products Meet New Tobacco Rules
Switzerland Tightens Vape Checks as Only 3 of 32 Tested Products Meet New Tobacco Rules
According to Swiss media outlet Blick, local authorities are strengthening compliance checks on vape products, nicotine pouches and other tobacco-related products following the implementation of Switzerland’s revised Tobacco Products Act. A Basel laboratory tested 32 disposable vapes and e-liquids, with only three meeting regulatory requirements and 21 products banned from sale. Swiss authorities are also expanding retail inspections, laboratory testing and youth purchase checks to enforce the new tobacco and nicotine product rules.
Aug.12
Kaival Brands Explores Nicotine Pouches as Smaller Nicotine Companies Seek Smoke-Free Growth
Kaival Brands Explores Nicotine Pouches as Smaller Nicotine Companies Seek Smoke-Free Growth
U.S. nicotine company Kaival Brands Innovations Group is exploring opportunities in nicotine pouches and other modern nicotine products, reflecting a broader shift among smaller nicotine businesses beyond traditional vaping products.
Jul.17