Key Points
- Zyn launches 16.5mg pouch;
- Highest strength in portfolio;
- UK sales up 400% year-on-year;
- PMI expands pouch strategy.
2Firsts
May 27, 2026
According to UK retail industry outlet Better Retailing, Philip Morris International (PMI) has launched Zyn Menthol Ice 16.5mg nicotine pouches in the UK.
The report said the product is the highest-strength nicotine pouch currently available in the Zyn portfolio.
According to the article, Menthol Ice 16.5mg features eucalyptus and menthol flavors. It is now available through PMI Open and will begin rolling out to wholesale channels across the UK from the end of May.
The product carries a recommended retail price of £6.50 (approximately US$8.80).
To support the launch, PMI is offering retailers a flat 63% profit-on-return margin during the second quarter of 2026, the report said.
PMI said the new product is intended to strengthen Zyn’s full-strength portfolio and provide more options for adult nicotine pouch consumers.
The report noted that Zyn already offers a 13.5mg version of Menthol Ice, with the new 16.5mg product positioned as a higher-strength alternative.
PMI cited consumer research showing that product choice is the leading purchase driver for nicotine pouch consumers in convenience stores.
The company said broader flavor and strength options could help meet evolving demand among adult users.
Dor Matot, head of Zyn UK and Ireland at PMI, said:
“Zyn Menthol Ice 16.5mg is an important addition to our nicotine pouch portfolio, giving retailers access to the highest strength product in the Zyn range.”
He added that retailers increasingly need portfolios capable of serving both new and existing adult nicotine pouch users as demand for more flavors and strengths continues to grow.
The report said the UK nicotine pouch market has continued expanding in recent years.
According to PMI data cited in the article, Zyn’s UK sales volume increased by approximately 400% between December 2024 and December 2025.
PMI said Zyn remains the world’s leading nicotine pouch brand by sales.
The report suggests PMI is continuing to expand its smoke-free nicotine portfolio while strengthening its position in the fast-growing nicotine pouch market through higher-strength offerings.
（Cover Image: Better Retailing）
Disclaimer
This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.
Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.
The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.
This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.
Copyright Notice
This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.
No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.
For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.
AI-Assisted Translation and Editing Notice
Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.
Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.
